Job Description
Job title: Campaigns Manager
Main purpose of job: Responsible for managing marketing campaigns including, but not restricted to, direct mail, brochure production, AGM support, print advertising, field team support and agency and supplier management.
Department: Sales and Marketing
Location/Branch: Head office
Position reports to: Marketing Communications Manager
Position is responsible for:
SM&CR Designations & Regulatory Prescribed Responsibilities
SM Function and/or Certification Function: N/A
Regulatory Prescribed Responsibilities:
Length of contract: Permanent Salary: £30-36k + Bonuses Job Family: Specialist
Key Tasks/ Main Responsibilities
1. Supporting the planning, managing, executing and evaluating all direct marketing and digital campaigns across mail, and print
2. Production and maintenance of printed materials i.e. product brochures and other literature
3. Responsibility for organising and maintaining ATL marketing activity 4. Brand – day to day definition, development and management of Metfriendly’s brand and
compliance with brand guidelines. 5. Projects – be responsible for the research and development of specific projects as
determined by the Society from time to time 6. Research – commission and execute research projects as identified by the Sales &
Marketing Director 7. Research – manage the member panel and organise focus groups as required 8. Ensure full compliance and currency of all marketing materials on and offline.
Key Results/Objectives
Strategic Objectives
• Achieve 20,000 members by end 2021.
• Grow new business premiums.
• “Make the Most of the Met” by delivering a member engagement strategy that achieves: - Optimised conversion of new members and retention of current. - An increase in the number of 121s. - Improvements in our member service.
• Begin to deliver a “Transformation” in our products and services, providing new income streams.
• Eliminate Expense overruns in the medium term.
• Deliver a high level of operational resilience by 2023 Months 1-2 Build a strong understanding of the products offered by Metfriendly Support the development of campaigns and activities to deliver the business strategy Months 3-5 Lead and deliver campaigns and other marketing activity as required Learn how to measure campaign successes Month 6-12 Develop a greater understanding of mechanisms for measuring campaign ROI over the longer term
Metfriendly - Vision/Mission/ Values
Vision
To be the trusted provider of financial solutions relevant to the Police family.
Mission
To be a commercially strong and modern mutual society that has the financial security of the Police family at its heart.
Values
We earn T.R.U.S.T. by: • Treating our members, team and other stakeholders with
courtesy, respect and professionalism.
• Recognising the unique profession of policing and proudly place members at the heart of our Society.
• Understanding the need to continually improve in order to meet our members’ current and future needs.
• Striving to get things right first time. • Taking care to act with honesty and integrity at all times.
Key Soft Skills/ Behaviours
1. Excellent communication skills 2. Good Influencer 3. Flexible and adaptable 4. Active listener 5. Ability to Collaborate or work independently 6. Strong financial services knowledge
Essential Skills/Competences
Education:
• Preferably educated to degree level (‘A’ level minimum)
• At least 2 years’ sales experience within a regulated financial or police service background
• At least 5 years marketing experience, preferably within a regulated financial services firm.
• Broad experience of marketing campaign management across a range of channels including, but not restricted to, direct mail, print advertising and digital marketing channels.
• People management – experience of developing marketing professionals through on job experience
• Analytical – able to evaluate and continuously improve results based upon continual campaign analysis.
Influencing:
• Able to open up new opportunities through proactive approaches to new or dormant prospects
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